

Why Does Your Freelance Writing Niche Matter?
Picture this, instead of being a writer, imagine being on the other end of the spectrum. Imagine being a business owner at a personal finance company. You’re looking for a writer who knows how to create killer content in the personal finance niche. This could be about things like maximizing your 401K, starting an IRA or how to start investing. Content like this can literally change readers lives if it’s well written and well researched. And if you’re hiring a writer, you’re probably going to look through countless pitches and job board submissions. Here’s what you will probably encounter in your search to find the perfect writer for the job:- “I’m a freelance writer who specializes in writing epic blog posts for businesses. Plus, I also do copy writing.”
- “I’m a freelance writer who specializes in writing for personal finance websites”
- “I’m a freelance writer who specializes in writing long-form, personal finance blog posts that attract and convert readers.

How to Choose The Perfect Freelance Writing Niche
Picking your niche doesn’t have to be complicated either. And it can change over time. Here’s the thing, picking a great writing niche is like choosing a career you like. It should be a combination of three things:- Something you like writing about
- A topic that pays well and is demand
- Something you’re knowledgeable about or willing to learn about
How to Market Yourself as a Niche Writer
Now that you have selected your freelance writing niche, it’s important to let the world know. This is one of the biggest tips to start freelance writing. You want to become relentless with self-promotion and marketing. No one knows that you’re a personal finance or B2B writer. It’s up to you educate friends, family, social media, and potential clients that you’re a qualified writer in that niche. This was a huge mistake I made when starting out, I was scared to narrow down my freelance services, specifically on my freelance writing website. I was operating from fear and not from abundance. Please don’t make this mistake! If you did your research, I’m sure there are plenty of businesses looking for writers like you. Remember, if you try to appeal to everyone you’re going to appeal to no one! When a client visits your site, they should quickly be able to say yes or no. If your site is set up properly and your message is clear, they should be ready to have you start drafting their first piece of content.Add Niche to Your Website Headline
The first place to advertise your niche is right on the homepage of your writer website. Make it bold and very clear who you are and what type of content you write. Clients will spend very little time on your site so it’s up to you to make it clear how you can help. Don’t worry about going too niche in your headline either. If you write strong copy on the rest of your freelance writer website, you can still get clients outside your niche as well.Update Your Social Media
Social media is another great way to land clients. You want to update your social media and make it clear that anyone who lands on your page knows what you do. I’d recommend updating it in these places:- LinkedIn: While it’s not the biggest social media platform, it’s growing in popularity and an awesome spot to land freelance writing clients. Add your niche to your LinkedIn headline so potential clients immediately know. Make sure “freelance writer” or “copywriter” are also listed throughout your profile.
- Instagram: Surprisingly enough, I landed my biggest client on Instagram. Everyone’s using Instagram as they have one billion users each month. Make sure that you add writer or copywriter in your bio and next to your name. Take a look at my IG profile for some ideas.
- Twitter: While not as popular as it once was, it’s still a great place to promote your writing. You have limited characters with Twitter so use them wisely. sure to add it to your profile and add to your background picture as well.
- Facebook: I don’t get a lot of clients from Facebook but it’s still worth updating or adding to your banner image.
Add to Email Signature
Another easy place to add your freelance writing niche is in the subject line of your email. I also like to link to my portfolio to make it easy to get people clicking over.7 Types of Freelance Writing in 2019 For Your Niche
Now that you have your writing niche identified and promoting on social media, here are some ways to monetize them.1. Books and eBooks
One of the most profitable writing niches is ebooks and books. Recently I had a client reach out to me on Instagram saying he loved my content and message. He read a lot of my work on Fearless Motivation and thought I’d be a great fit for his ebook. We shared a similar message so I agreed to write it at .20 cents per word. What I didn’t know is that the ebook would end up being 10,000 words. Plus, he loved my writing so I also drafted his website pages as well. Nice $2,300 paycheck for writing about something I love!
2. Copywriting
Copywriting is a growing need and one of the best ways to make money as a writer. What is copywriting anyways? It is simply writing the words that sell in emails, sales pages or landing pages.Email Copywriting
If you’ve been around email marketing for a while I’m sure you’ve heard the old saying, “The money is in the list.” An email list is where you can get sales, build your tribe, and interact with your following. And it’s a great place to help clients with your persuasive writing styles. Usually, clients will hire you for an email series or even a retainer. Check out this interview with Carlos Redlich to learn what it takes to make 6-figures as a copywriter.Landing Pages
Landing pages are essentially where you send someone intentionally. These pages get users to take action. Some companies use landing pages from Facebook ads to opt-in, join a webinar or even the home page. These pages are crucial as they are usually the first step in the client’s sales funnel. If you can help drive sales or capture leads, you can make big money. I’m talking a $1 per word sometimes!Sales Pages
The next step up from landing pages is sales page copywriting. This is going to be more in-depth than landing pages and usually have a pitch to buy an online course, coaching or another high-ticket offer. Remember, clients are depending on conversions. If you can do make them hundreds of thousands (or millions) of dollars, they’ll pay you well! That being said, success as a sales page copywriter is all about delivering results. Unlike content writing, you’re basically getting paid for results, not content.Direct Response Copywriting
This isn’t as big of a deal anymore since few people actually open their mail but it is still an option in some industries. If you’ve got good connections, you can go old-school and do direct response copywriting for the client as well.3. Ultimate Guide & Long-Form Blog Posts
Everyone wants to get the first page of Google. Getting organic, SEO traffic is a big goal for a lot of clients (and bloggers like myself). A Backlinko study found that the average word count of a Google first page result is 1,890 words.
4. Marketing Blog Posts
Another great niche to get into is marketing blog posts for small and large companies. I started ghostwriting for a top webinar company and have made great money for each post. Plus, I really enjoy writing about digital marketing and online sales so it’s a win-win. Like I mentioned earlier, try to find a freelance writing niche that is profitable and something you actually like to write about. You can break into any niche by starting small as well. I started out writing shorter client blog posts and they like my work so it transitioned to longer, higher-paying ones as my knowledge grew.5. Personal Finance & Cryptocurrency Content
Personal finance is one of the most profitable blogging niches online. With high payouts from finance companies, the niche is incredibly competitive. These site owners and bloggers will pay very well for quality content writing. If you have specialized knowledge in this area, you can feel confident that you’re going to find it a lot easier to land these high-paying gigs! This was how I got my start with freelance writing and landed some big clients that helped my portfolio as well. One way to niche down is to get into specific types of finance like investing, cryptocurrency or whatever the new trend is at the time.6. Video Scripts
Video content is a trend that isn’t going away. People are hungry for video content more than ever. According to a Forbes article, “82% of consumer internet traffic will be video and total global internet traffic will increase 22% per year.” So if you can write video scripts, you can land some great paying clients. You can create- YouTube videos
- Sales page videos
- Home page videos
- Video scripts for Instagram
7. White Papers
I’ve never personally done any white papers but heard from a lot of other writers that it’s insanely profitable. If you don’t know, white papers are in-depth reports, and they present a problem and solution in a way that is meant to persuade the reader. They’re especially popular in the technology niche but honestly sound super boring. Luckily they pay really well. Sometimes a $1,000 or several thousand but there is a copious amount of time and research needed. Usually, you get to interview someone so even if you’re not a guru or expert on the tech side of things, you can learn from the interviewee.Other Writing Niches
- Press Kits
- Brochures
- E-Courses
- Infographics
- Grant Writing
- Presentations
- Annual reports
- Podcast scripts
- Speech Writing
- Resume Writing
Wrapping Up
Picking your freelance writing niche is vital making great money as a writer. It’s nearly impossible to make six-figures a year as a generalist without working a lot of hours. Choosing the right niche will help you enjoy your writing and get paid well. I think long-term success as a writer is finding a combination of the two. Otherwise, it’s easy to burn out. Once you choose a niche, make sure to update it on your freelance website, social media, and elsewhere. Make it clear to people what you do and who you can help. What’s your niche? Let me know in the comments.Next Steps to Launch Your Freelance Writing Journey
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My name is Michael and I'm the creator of Inspire Your Success. My goal is to give you the tools, resources, and inspiration to build an epic freelance writing business.
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Hi Michael,
Thank you for suggestions. Narrowing it down works best and like you said, always try to write about things you actually like or/and are interested in. It will be much easier and pleasant this way. I’ve never considered video scripts but you do have a point.
You mentioned writing in the crypto niche. I wonder if you actually have investments in this market. I invest around 3% of my monthly income into 20+ different coins and will be leaving it along for the next 3-4 years. How about you?
100% agree! I don’t have any crytpo investments but plan to in the future. Still grasping how it all works but think after the recent drop in the last year it’s a buying opportunity.
I appreciate you reading, thanks again!
Hi Michael great post. U answered a lot of questions i had, Id like to ask if personal development niche is profitable?
Awesome! Any other questions I can answer? Personal development has been extremely profitable for me 🙂 in Sept I made $20,000 with about $13K from a personal development client.
Hey Michael,
Narrowing down is a nugget. It totally makes sense that everyone would go for option 3. Regarding promotion though, I am having a hard time marketing myself. You mentioned you landed a big client on Instagram… do you mind elaborating how you did that?
Thanks for the time. I appreciate it.
Jeremiah
By posting content/hashtags relevant to my niche and being consistent. He started following me, loved my stuff, found my writing website (w/my link in bio), then contacted me. Other ways to do it are reaching out to businesses, cold DM like you cold pitch, and most importantly stay consistent. Hope ith helps!
Great post, helpful pointers!
Thanks for reading!