In this writing Wednesday episode, I go over in detail why you should love what you are writing about. I am crazy passionate about golf and have made $30,000+ writing about it. I want to help you get paid to write about your passion as well!
Why You Should Have a Second Writing Niche
I have been playing golf for 20 years and I love everything about the game. I decided while searching for new writing gigs a few years ago to apply for a golf writing assignment. That one decision led to $30,000+ since quitting my 9–5.
The best part? It’s not my main niche, it’s my “side hustle” of writing. I’m proof that you can get paid to write about your passion.
So if you want to add a second niche writing about a topic you love, just know that it’s possible.
My Biggest Takeaways from Writing about my Passion
When you follow your passion it can pay off! Here is how it can work for you:
1. Get Clients on the Phone
Sometimes, it’s hard to convey your passion through email. But once you get clients on the phone, it’s easy to let your passion come through and makes it easy for them to say yes!
2. Switch up Your Topics from Time to Time
If you write about anything for too long, it’s easy to get tired of it (or resent it as I did). Whether you add a second niche about a passion or write on Medium about any topic you like, mix it up!
3. Start Small and Work Your Way Up
If you’re venturing out into a new niche, sometimes you will have to take lower rates in the beginning, just remember to raise your rates after you build your portfolio!
4. Understand You Can Have Two Niches
While I agree the riches are in the niches, don’t put yourself in a box with only one niche. If you want to write about something else, dedicate a page on your writing website to your second niche.
5. There is More Than Just Blog Posts
Expand beyond blog writing! Emails, landing pages, webpages, e-books can all pay off big.
6. Write About What You Love
If you don’t write what you love (or at least like), I think it’s extremely difficult to find long-term success as a writer.
7. Know Your Outcome in Advance
Before diving into a second niche or writing on Medium, make sure you know your goal.
You can make money writing about your passion. But if you never put yourself out there and inquire about blogs, websites, and brands, you could miss out on the opportunity of a lifetime.
Remember, people with passion make the impossible happen!
Are You Ready to Start Your Freelance Writing Career?
If you are ready to take the next step and launch your freelance writing career, I would love to help you build momentum!
I still have a few spots left in my coaching program, fill out an application to learn more 1/1 coaching.
Speaker 1 (00:00):
You are listening to episode number 85 of inspire your success podcast. On today’s episode I’m going to talk about how I’ve been able to make over $30,000 writing about my passion and how you can do it too. Coming up. Hey guys, welcome back to inspire your success podcast. This is your host, Michael Leonard. And as always, thank you again for being here with me today and, uh, just tuning in. So if you’re listening right around launch here, I think it will be coming out the end of, uh, April here and I’m filming it about a week in advance. But yeah, just wishing you the best. I know, uh, again, so much has happened lately and we’re just, uh, you know, live in that self isolation life and that pandemic and, uh, hopefully again, you guys are staying safe and making the most out of it. So, um, we’re going to get right into it here on writing Wednesday, uh, because I really want to help, uh, you get paid to write about your passion because it is 100% possible.
Speaker 1 (01:00):
So before we jump into the episode here, again, just want to share one random factor that you guys cause uh, quite frankly, there are a lot of fun, so hopefully you guys are enjoying it. But yeah, just want to again, kind of introduce you more to my world and just give you a little behind the scenes action. So the random fact for me is that I think I’ve started, I want to say around 10 different online businesses since I quit my nine to five back in 2017. And, um, you know, a lot of them have failed miserably, um, lost some money but had a lot of learning moments from it. So I just wanted to share that with you because I think a lot of people, uh, you know, might see that I’m doing well with a podcast or the writing side of things. And, uh, you know, that has come about from trying a lot of different things.
Speaker 1 (01:46):
And, uh, it really wasn’t until I niche down and just focused on the freelancing and really niche down this podcast and everything else that things really started to take off, uh, from a financial standpoint. Um, so that’s just one thing I always like to share with you because a lot of times people don’t like to talk about their failures and other business models. They may have tried, but I am here to, uh, share and provide as much transparency as I can because I’ve done a lot of quote unquote failures. Um, but I’m a big fan of the Les Brown quote. You have to fail your way to success. So just want to share that with you guys and, uh, again, just want to jump into what it really takes to get paid to write about your passion and how, if you’ve been listening for any time now, uh, you know that I am a full time freelance writer.
Speaker 1 (02:31):
I’ve been doing it for about two years. Um, but you know, I really got my start in the personal finance side of things. So, so I wrote all kinds of, uh, finance stuff for my blog. I’ve self published a book, um, when I was a 29 back in 2017 right when I quit my job. And then I started writing for personal finance websites. And, uh, that was kinda how I got my start. So I was writing for things like money peach and all these other personal finance money bloggers. And that was kinda how I got my start. But you know, I pivoted and I switched niches. And if you’re inside freelance to 5k my signature freelance writing program, you know that it is okay to switch niches. And, um, you know, a lot of times writers are scared to niche down. Um, but really niching down is key because you can charge more money and you can raise your rates, become an expert, and really stand out amongst a sea of other writers.
Speaker 1 (03:21):
But a lot of people don’t know that you can also add a second niche. So, you know, for me, again, my main niche was personal finance and then it shifted more to self-improvement. Um, but back in 2018, um, if you listen to the last episode as well, I talked about how I landed a golf writing client. So, um, if you’re new to the show, again, thanks for being here. Um, if not, you probably know a little bit of my background that I quit my job back in 2017 to do two things. I wanted to build an online business that inspired others and I wanted to pursue professional golf. And so three years later still doing that, um, as as best as I can, uh, at least on the golf side of things. And, uh, you know, I’ve had so much fun, I get to play an amazing tournaments and really become a better golfer than I ever thought possible.
Speaker 1 (04:04):
Um, but I never thought I’d get paid to write about golf. And so it’s just kinda funny how it, how it happens because I’m a firm believer that you should get paid to write about things you love. If you’re writing about things that are just boring or you have to do a lot of research, I think it’s going to be harder for you to stay committed. I think you have to do a lot more research. Um, and it’s just ultimately not going to be as rewarding. Um, meanwhile, yesterday I just, um, created a, a series of emails for a client. Um, I mean it took me maybe an hour, hour and a half, and it was a $400 project. So I mean it was like the hourly rate was amazing. I got paid to write about golf, um, and it was just really cool how it, how it all, you know, has worked out.
Speaker 1 (04:41):
I’ve made over $30,000 writing about golf and that’s just my secondary niche. And so it’s great. It’s, it’s a good mix up from the personal development side of things. It’s, it’s a passion of mine. And so that’s what I want to share with you guys today is that whatever you’re passionate about, you can get paid to write about. And I mean, maybe some niches are going to be definitely more profitable than others. But I mean, at the end of the day, I never thought golf writing was going to be a lucrative niche. Um, it really started for me back in 2017. Um, I actually took a golf, uh, writing gig. I was kind of my first freelance project. My blog was slowly starting to fail, I realized and I was like, wow, I need to figure out how to make money online. And, um, that’s when I applied for my first golf writing gig on Upwork and I think it was like $30 projects on some crazy low amount.
Speaker 1 (05:25):
Um, but it was like crazy when the payment came through. I was like, wow, I actually got paid to write about golf. And uh, so then I kind of just kept going and wanted to see what was possible. And now a couple of years later, I have a golf book published on Amazon. I’ve been featured on all kinds of major golf sites. And then one client specifically I’ve worked with has been nearly $30,000 of content writing. And it’s just a phenomenal client, great guy. And it’s just been so fun, uh, to get paid to write about golf. So that’s why, again, I want you to realize that you can get paid to write about your passion, but it’s up to you to, um, you know, reach out to clients to do the research. And then sometimes in the beginning, take a little bit of a lower amount because, um, you know, some niches again, are just going to be more profitable than others.
Speaker 1 (06:08):
Like for example, personal finance, there’s a niche there. There’s obviously a lot of blogs that make good money. They can pay writers more, they can have more staff, all that stuff. You know, a lot of these golf blogs I’ve written for just one person, blog owners, they might not have as much of a budget, things like that. So it really depends, again, on what your whole goal is. But if you’re just looking to make some more money and get paid to write about your passion, you can absolutely do it. So here’s some of the things that kind of I did to get started and how you can find it. Uh, different blogs and websites that will pay you to write about your passion. So once you actually do the research and you find some clients, maybe they’re bloggers or websites, digital magazines, hardcover magazines that have a digital product, whatever it is.
Speaker 1 (06:48):
Um, here’s some of the takeaways that I’ve found because I’ve been able to land clients a lot of different ways, and I talk about this inside freelance to 5k as well, but there’s no one way to land clients. I’m, you know, I’ve landed clients through Upwork, job boards, referrals, cold emailing, social media, and in all kinds of ways. So there’s tons of ways to get clients. But when specifically you’re writing about your passion and maybe you’re entering a new niche and you’re excited about it and you want to see if you can actually make some money, I’m getting paid about it. Here’s one of the things that I found is the first thing is to get clients on the phone. When I look back on all the projects I’ve had, pretty much everyone I got on the phone with. So I remember, um, I applied for this job on Upwork.
Speaker 1 (07:27):
It was like a $1,600 project. Uh, it was probably my second month of freelancing and it was for a golf, a writing gig and it was basically redoing website pages and writing some content, um, and things like that. And I got on the phone with a guy and instantly he could tell that I’m passionate. I’ve been playing the sport for 21 years. I love writing and I’m able to blend writing and my golf skills together and to create some really good stuff. And so, you know, sometimes it’s hard to convey your passion through email. So, you know, if you’re looking to get some new clients and you want to try a new strategy, I highly recommend getting on the phone or even doing a zoom call because I think it’s really easy if you’re passionate about something, whether it’s acting or movies or, um, you know, some other sport or playing an instrument, whatever it is.
Speaker 1 (08:13):
I think that if you’ve been doing it for a long time, like I’ve been playing golf and I just love it, um, I’m sure that your passion will come out as well. So that’s one of the first things I’ve found is that one, it kind of speeds up the process. You know, emails can be slow back and forth instead get people on the phone and uh, I really think that it can help you kind of build that rapport and at least maybe get some sort of conversation going and do a test piece and uh, you never know that that could lead to a lot more work. So, um, again, the second thing is I kind of mentioned as well is that sometimes you have to start a little bit on the lower end aside, um, as like wage wise. So like when I first got started, I think, like I said, my first product was like $30.
Speaker 1 (08:53):
I mean it was like for like 2000 words, terrible rate. I would never recommend that for anyone. But looking back, all those lower gigs really led me to building a portfolio about being a golf writer and then led me to that client that has paid, you know, $30,000 worth of work. So it’s like sometimes you do have to start slow. It’s not something I recommend staying at and taking super low wages and things like that. I mean, you need to value your time and worth, but you know, think about it more like an experiment. See how you can kind of climb the ladder to success. Because if I had not taken those lower paying gigs, I might not have had the reputation. For example, like the second gig I took was to write a, a golf book. And so I’m coauthor of it, um, in this book on Amazon and it’s really all about how to improve your golf game, things like that.
Speaker 1 (09:39):
And I use that sample and that, um, I can say, Hey, I’m a published golf author and I could actually say that to a client. And that helped me land a gig. So again, sometimes it’s hard to always see. It’s like Steve jobs always says it’s hard to connect the dots looking forward. Sometimes you can only connect them looking backwards. So when I thought that I was taking a low paying gig and you know, for me at the time I was taking anything I could get, I just wanted to like make some money and not like drain my savings account even more. And so even though it was a low paying gig, when I look back at it, that was the stepping stone to landing that client that has um, you know, helped me become a, a really strong golf writer and helped me land even more gigs.
Speaker 1 (10:18):
So again, don’t stay there again, don’t keep taking low rates and things like that, but at the same time, you know, sometimes you have to kind of climb the ladder so that way you can build up your expertise or get featured in publications, build your samples, things like that. And then another thing that I did to kind of get some new golf clients and things I’ve done over the past few years is I actually dedicated an entire page on my writing website just to golf writing. So again, I don’t want clients to land on my personal website, Michael Leonard. Dot. Net my writing website and get confused is like, is he a personal development writer? Is he a golf writer? You know, a lot of times, um, people might get a little, a little confused if you just throw it all on the homepage. So instead I basically cater my website to the personal development, digital marketing kind of entrepreneurs that I usually write for.
Speaker 1 (11:06):
But then I also have this other page, it’s totally separate. It’s not related to anything else. And just as golf writing. And then from there I have my golf book, I have pictures of me playing golf, I have information about my experience, I have my golf samples, things like that. And so that can be a really good way to differentiate yourself and to stand out. And again, that way if you do decide to try this experiment out and you want to get paid to write about your passion and you can then just link to that part of your website. So again, you want to make it easy for clients to say yes. That’s one of the biggest things I always teach people is you know, you don’t make it hard and make it very, very easy for them to say yes. So having that, um, not only made it easier to kind of have a second niche but also helped with SEO actually landed a few clients because if you type in golf writer or golf writer for hire, um, some sort of Gulf freelance writer, I’m not sure exactly what they typed in, but they found me in Google because eventually that page started to rank and, and then it got me kind of in the top first page and then people would reach out and then land some clients that way.
Speaker 1 (12:07):
So again, it not only helps you differentiate yourself, it helps you kind of have a home base online, but it also can help you land clients with SEO. So that’s one caveat I always say is to make sure it’s very clear on your website. But again, there’s nothing wrong with having a second niche. I know a lot of writers say you just got to write about one thing. To me that’s a, that’s a failing formula personally, just because I think that you can get real burnout and um, you know, I’ve actually had a lot of burnout sometimes as a freelancer because I just was writing the same thing over and over again. And so I think that a second niche, sure you can make some more money, but it gives you a break. It gives you a nice change of pace. So again, don’t feel like you just have to write about one.
Speaker 1 (12:46):
There’s no right way to do this whole freelance writing thing. I do it differently than other writers and they do it differently than other writers. I mean, there’s no one way, there are some fundamental principles that we talk about throughout the show, like how to land clients and scale, scale and raise your rates, things like that. But don’t feel like you only have to write one thing. And one type of client for the rest of your life. You can switch niches, you can add a second niche like this and you can get paid to write about what you love. So again, get creative and use your imagination to find new ways for that. And then my final piece of advice to help you get paid right about your passion is to know your outcome in advance. Um, and and have a plan at least, uh, don’t just try and think, Oh my main niche isn’t making enough money.
Speaker 1 (13:27):
I’m going to go try this. And then you jump around and you try all these different projects and then six months later you haven’t really made a ton of progress. And look guys, I’ve been there. Like I said at the beginning, I’ve had a lot of failed businesses and the, one of the main things though is cause I was scattered and my attention was in way too many places and I wasn’t really able to drill down and focus on one thing. So the same thing kind of with this is like I always knew in the back of my head I wanted to have some sort of Gulf brand. I didn’t really know how or what I was going to be. It was gonna be a podcast, a golf blog. Um, you know, I didn’t know exactly what it was, but I always thought, man, I’ve had a pretty crazy 20 plus years in this golf world.
Speaker 1 (14:02):
I have a great story. Um, you know, and I’d love to share that with people. And so, uh, just one of the things that I found is that, uh, you, you should kind of know what it is in advance. Is it just to make money? Like that’s totally fine, or is it just to mix it up because you want to get paid to write about something? Um, is it just a test yourself because maybe you’re really good at one niche. Maybe you’re in a sales writing job or you do a lot of copywriting and you want to mix it up and you want to just see if you can do it. Hey, that’s more power to you. Um, or maybe you’re like me and you want to build a longterm brand in another niche about your passion. You know, that’s something that I really thought about and now I’m in a cool position because I can say, Hey, I’m a golf writer.
Speaker 1 (14:39):
I’ve been featured inX , Y, Z. I have this book out. I’m all these things. And so that’s actually gonna help me launch a platform later this year for an entire golf brand that I’m developing now. So again, you don’t have to go into much detail like I did. You don’t have to write hundreds and hundreds of posts and write books and all the other stuff I’ve done, but just know your outcome in advance, have some sort of goal so that way you’re a little bit more committed, um, and you’re not just trying to do everything all at once and then, you know, if something doesn’t work, uh, then you have to go back to the drawing board and try something again. So again, I know that it, uh, you know, might feel a little weird or again, you might’ve always heard, you should only write in one niche, but at the end of the day, this is your business.
Speaker 1 (15:19):
This is your choice to do whatever you want. And again, I still think you should have a main niche and then a secondary niche, but there’s nothing wrong with that. And, um, you know, I’m just so thrilled that I’ve been able to have this experience work with really cool clients, um, and get paid to write about what I love because I think that that is really, really key to longterm success as a freelancer. So hopefully you guys learned some stuff from there. Again, don’t feel like you have to put yourself in a box. Um, you can, you know, follow your passion and get paid to do it. You’ll be amazed at the opportunities. So even if you have to take some lower paying gigs or some free guest posts in the beginning, just remember, you can’t connect the dots looking forward. You can only connect them looking backwards.
Speaker 1 (15:56):
So Steve jobs, uh, one of my favorite quotes right there. And even though he’s been gone for awhile, still instilling so much wisdom onto all of us. Uh, so yeah, think about that. Even though it doesn’t always feel like you know what you’re doing or maybe you’re taking some lower paying gigs, just remember that it can really be the stepping stone to a project or a client that could change your life just like it did for mine. So again, I’m going to end it here with a quote that I also love people with passion, make the impossible happen. So use this, get paid to write about what you love, be relentless show up. And if I can help with anything, again, always let us know. [email protected] And uh, thank you again. I’m really, really excited, uh, for you guys to take this out. And one thing I also wanted to let you know about is that we’re going to be switching up the theme here a little bit for may because I’m, I’m going to be doing some new products that I’m rolling out and we’re just kind of getting a little thin on the time.
Speaker 1 (16:52):
So actually gonna switch to two episodes a week. Um, one to two episodes. It’s gonna for sure be one episode on Tuesdays and then we’re going to probably still keep a feature Friday up interviewing other writers, so not sure how it’s going to last. Um, if it may be, we’ll go through may or through June, but just wanna give you a little bit of a heads up. So I appreciate all your support. Um, you know, still seeing a ton of growth with the podcast, so appreciate you. Uh, if you can please leave us a positive review on iTunes or Apple podcast, um, that way it can help more people listen to the show and figure out how to make money as a freelance writer. So again, thank you so much. If you ever have any podcast ideas or you know, episode topics, please again, let me know. You can always email that support and make sure to take a look at the link in the bio if you have any, um, excuse me in the show notes. If you want to learn more about freelance to 5k so you can learn how to get paid right about your passion as well. So thanks again for listening. And as always, I hope you have an Epic day.
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